LG Electronics (LG) is redefining the boundaries of home and mobility at CES 2025 with its “Lifestyle Solution for Mobility” concept vehicle. At the heart of this vision is the LG Mobility Experience (MX) platform, an AI-powered innovation that seamlessly integrates the comfort and convenience of LG’s AI Home solutions into vehicles.

By leveraging advanced appliance technology and AI capabilities, LG introduces the concept of “Space-as-an-Experience.” The MX platform transforms a vehicle’s interior into a multipurpose, modular space that functions as an extension of the home, a media lounge, or even a creative studio. The concept reflects evolving consumer trends, where vehicles are being seen as personalized lifestyle spaces.

The MX platform features a dual-cabin design. The front cabin is dedicated to driving and operational functions, and the rear cabin can be customised to users’ preferences.

To make the MX platform widely accessible, LG plans to offer it as a subscription service | Photo Credit: Special Arrangement

The modular rear cabin can be configured to suit various needs, such as a business lounge, relaxation zone, or creative studio. Users can select appliance and technology combinations that align with their lifestyles.

The MX platform is powered by LG’s ThinQ ON AI solution, an offering that personalises climate and lighting settings. It also integrates lifestyle services, including schedule management, information updates, and third-party services like food delivery, laundry, and hotel bookings.

To make the MX platform widely accessible, LG plans to offer it as a subscription service.

Visitors to LG’s CES 2025 booth can experience the MX platform firsthand in the “Lifestyle Solution for Mobility” zone.

“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ reflects LG’s strength in appliances and AI technology,” said Lyu Jae-cheol, president of LG Home Appliance Solution Company. “Aligned with our Zero Labour Home vision, we will continue to expand customer experiences across all facets of daily life.”