Over-the-top (OTT) video streaming platform Disney+ Hotstar has introduced an AI-driven video optimisation technology to improve users viewing experience. With the new AI tool, the company claims a 25% reduction in download size, thus saving user’s data, while maintaining the quality.

This patent pending technology has optimised over 700 titles in the Disney+ Hotstar’s on demand premium content library, it said.

This is a smarter approach to video encoding that adapts to the user consumption patterns, context and complexity around each scene, Disney+ Hotstar said.

This development enhances viewer experience by improving the user centric quality of experience around context aware scenes while maintaining efficiency for simpler content.

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“Our new patent - pending encoding techniques improve watch time per GB by 12.5%, reflecting our commitment to enhancing streaming for everyone and making entertainment accessible to everyone,” said Mukund Acharya, Head of Technology at Disney+ Hotstar.